About

Lawyer-led & Vendor-neutral. Built specifically for the mid-market gap.

Codified Counsel is led by Ariel Davis, a senior commercial lawyer who has built and sold legal-technology companies. A lawyer who can build legal processes through technology is rare. The rarity is the point.

Our story

We've delivered digital implementations for law firms, not just advised on them.

Ariel Davis has practiced law since 2010, and founded his own firm focused on commercial, banking, and employment law.

In 2018 he founded his first legal-technology company, scaling it to eight figures in revenue before exit. Since then he has built multiple companies in the space, leading a fifteen-person product and engineering team. He hasn't theorized about any of this. He's lived both sides, the practice and the technology.

AI agencies are built for tech companies and don't understand how a law firm works. The Big Four sell you a partner, then run the work with a junior team, at budgets only AmLaw 100 can justify. Vendor specialists are tied to their own product. Codified Counsel knows how a law firm actually works, its structure, its processes, its economics. We're built for the mid-market, so you get our full expertise on every engagement, at a budget you can justify. Since we're vendor-neutral, we make sure you implement the tool that best fits your practice.

Ariel is a doctoral candidate in law at the Hebrew University of Jerusalem.

Ariel Davis, founder of Codified Counsel

What we believe

Five principles behind the practice.

01

The lawyer remains the lawyer

AI can't be a lawyer, but a lawyer can no longer compete without it. The advantage goes to whoever gets the combination right: a strong lawyer using well-implemented AI tools.

02

Codification before implementation

AI only automates what's been spelled out, but in most firms, how the work really gets done lives in partners' heads, not on paper. We codify the practice first, so the build automates what the firm actually does.

03

Vendor-neutral selection

We start from your practice, not a product, so the tool we recommend is right for your firm. And because both the tools and the landscape keep changing, staying neutral with a codified practice keeps you free to move to a better option.

04

Configuration is the craft

The tools are the same for every firm, and out of the box, they make every firm look the same. Your edge is your own way of practicing; the craft is configuring the tool to magnify that edge, not commoditize it.

05

Practice economics drive everything

Making it work is a technical problem; getting the partnership to adopt it is an economic one. An implementation that ignores how partners get paid dies at the partnership vote, no matter how well it works.

Want to see if we're a fit?

A discovery call is a conversation, not a pitch. Even if we never end up working together, you'll come away with a clearer understanding of your own practice.

Schedule a discovery call